The Backstreet Boys are the latest entertainment act to enter esports, joining the Global Gaming League (GGL) as celebrity team owners. According to GGL Founder and CEO Clinton Sparks, the move is about more than adding another recognisable name to the league: it is part of a strategy to bring audiences from outside gaming into competitive entertainment.
Backstreet’s back, alright? Yup, it turns out that the US pop group are huge esports fans, and they’ve launched an esports team called Backstreet Gamers (BSG) in the Global Gaming League (GGL).
The Backstreet Boys are scouting their inaugural roster and have said they are especially keen to recruit women gamers. AJ McLean said in the release that anyone with the skill, drive and confidence to compete should show what they can do, and that selected players would help build the team from day one.
Backstreet Boys are taking their fan community into competitive gaming. The group has launched Backstreet Gamers, a new team joining the Global Gaming League (GGL), and is searching for players to fill its inaugural roster.
Band members Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson have joined GGL as celebrity team owners. Their team will compete against other celebrity-led teams featuring personalities such as T-Pain, Ne-Yo, Howie Mandel, Flavor Flav, and GilliedaKing & Wallo26, among others. The group has also revealed the official Backstreet Gamers logo and mascot.
The Backstreet Boys have found a new arena for their shared identity. On October 29, the group announced Backstreet Gamers, a celebrity-owned team joining the Global Gaming League.
